We are eleven partners from Europe, the USA and Japan who form the core of our two London based firms – BusinessFutures and Futurealities.

Geoff Woodling

Geoff is founder of Futurealities and its forerunner BusinessFutures. His passion is innovation in business. It led him to establish a pioneering global horizon scanning practice, BFN, a spin out of Stanford Research Institute. He is and has always been a practitioner of foresight, working with international corporations, particularly in Scandinavia, advising on the spatial impact of developments in new digital technologies and exploring opportunities for business innovation, particularly in the telecom and real estate sectors.


George Mallen

George is founder of System Simulation Ltd, a long established software development company specialising in multimedia information management systems. He is co-founder of Business Futures Network. His first work in computing was in developing simulation models of air traffic control systems and subsequently developed simulation tools for studying human learning and decision making. Through computer graphics he led several ventures in the cultural applications of computing. He was a founder member of the Computer Arts Society and set up the first Computing Activities Unit in the Royal College of Art. This led to projects in film and TV, including computer graphics sequences for Ridley Scott’s Alien. He was the founding Head of the Department of Communication and Media, latterly the Media School, at Bournemouth University, which went on to house the National Centre for Computer Animation. Throughout he has led System Simulation to establish itself as a leading supplier of collection management systems and tools for major museums, galleries, archives and digital image libraries.


Alberto Scarpa

Alberto is our urbanista, a civil engineering and urban design graduate, trained in Italy but practicing across Europe and the USA. He has broad international experience in corporate real estate and business services: he led the transformation of Digital Equipment’s property portfolio, the outsourcing of their property management function, their European procurement and process re-engineering. As a workplace innovator and entrepreneur, he delivered complex commercial and industrial projects around the world. Today he combines his interest in cities and the built environment with his passion for design, communication and foresight, focusing on rapid change in diverse cultures, especially China and Japan.


Keith Bradley

Keith’s forte is building relationships with investors, a feature of his commercial acumen, honed in aerospace new technology partnerships, especially in the Far East and Japan. He became the BAE board member on the Orange joint venture with Hutchison Whampoa, whom he later joined in Hong Kong to set up their mobile networks in Indonesia and then in Israel. His success led to his becoming responsible for Hutchison’s 3G venture, securing a licence in the UK, the first of six in Europe, and later to being Deputy CEO of the new start up operator, known as Three. The most rapid deployment of network infrastructure ever achieved enabled Three to begin services in less than three years from its foundation. Keith is currently also chairman of Technology Innovation Group LLP.


Mariko Fujiwara

Mariko is our Japanese consumer futurist, named by Time Magazine as the foremost commentator in Tokyo, and a regular contributor to BBC World. A US-trained anthropology graduate from Stanford, she is one of the founding members of the Hakuhodo Institute of Life and Living and policy adviser to the board of Hakuhodo, Japan’s second-largest ad agency. She has been a member of more than a hundred government committees, for MOF and MITI among others, and is currently a policy adviser on telecom competition and ITS (telematics). She is a regular speaker at international conferences, prolific author and adviser to many leading corporations.

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Roger Edmunds

Roger is an experienced Finance Director and Chief Operating Officer in the financial services sector. He has worked on many deal structures including project finance transactions in the oil industry, special-purpose vehicles, hedge funds and trust structures in various jurisdictions. His early life in R&D in the computer industry was followed by a move into accounting and to JPMorgan, before setting up his own firm Edmunds Richmond. Roger is an FSA-qualified practitioner in corporate finance, as well as a Chartered Accountant and Chartered Engineer with a strong banking and IT background, which he has employed to fund, merge and float many small and medium firms. He holds degrees in Electrical Engineering and Applied Physics and qualified FCA with Price Waterhouse in London.


Alan Craft

Alan is a global specialist in credit risk, having spent his career in international banking, after studying geography. His early career with Chase was spent in New York, Singapore and Greece, before setting up the international risk management infrastructure for Bache in Europe. Alan then became head of risk management at successively Kleinwort Benson, ING and latterly Lloyds Bank, where he was Head of Credit. His particular achievements at the forefront of banking and finance provide a wealth of experience in the development of financial innovation, particularly in fund management. He is currently chairman of Melton Mowbray building society.


Eileen McGinnis

Based in Silicon Valley, Eileen has led engineering, research and development for both start-ups and established leaders such as Hewlett Packard and Sun Microsystems. In R&D, her focus was defining product lines for emerging and rapidly changing areas, especially network-enabled technologies. She was the leader of the US negotiating team to ISO for 3D graphics for many years and has been a frequent lecturer at SIGGraph, as well as speaker at JavaOne and other early Internet conferences. Subsequently, as a business consultant specializing in e-commerce, Internet strategies and business use of virtual worlds, she has led projects for very diverse clients, such as an international telecommunications giant and one of the oldest US charitable foundations.


Wyn Jones

Wyn, a geographer like Geoff, joined him in the Transport Planning research team of Industrial Market Research after graduate study and a spell working on Capitol Hill in Washington, DC. He returned to the US as Marketing VP of an MIT-founded digital imaging company; later moving back into the consulting world with an innovation-focused consultancy based in the Netherlands. He has worked on a wide range of international projects, and has organized and facilitated internal management programs and workshops – mainly specializing in innovation, strategy and market development. He has also recently become a partner in a boutique M&A group, targeting food products and ingredients, close to his home outside Boston, MA. He has served on the board of a number of start-ups including ION Publishing Systems, Scanview A/S (Denmark), Videocom and currently ECRM Inc. He is a founder partner of our Futurealities practice.


Brock Hinzmann

A technology navigator all his life and long-time colleague and founder analyst of the scanning program in SRI International (formerly the Stanford Research Institute) as well as co-designer of SRI’s TechMonitoring Program, Brock has researched and written technology maps and monthly newsletters on a wide range of technology areas. He has participated in and led projects in scanning, business opportunity discovery, technology road mapping and alternative futures scenarios. He is an experienced public speaker in Silicon Valley and an executive committee member and technical chair on advanced armor materials and on 3D printing for the Santa Clara Valley Chapter of ASM International. He is also Chairman of the Silicon Valley Node of the Millennium Project.


Jim Smith

Jim, a cofounder of BusinessFutures, has over 30 years of scanning experience. A Berkeley MBA and former Madison Avenue advertising account executive, Jim joined SRI International’s Long Range Planning Service, where he set up and ran their internal scanning program. He then developed and wrote SCAN, a bimonthly newsletter alerting SRI clients to early signs of change identified by SRI’s scanning program. As clients’ interest in scanning grew, Jim partnered with Geoff to set up the scanning-based European Issues Group, forerunner of the Business Futures Network; he then established the Canadian Issues Group along similar lines. When these groups were together spun out of SRI, Jim and Geoff cofounded our Japanese program with Mariko. As well as having helped clients install internal scanning programs, Jim has acted as the guardian of the scanning process for BusinessFutures.